Why Use an Online Content Marketing Calendar
01/26/12
A content marketing calendar helps you track your online social media content strategy. It sounds simple, but following through with your schedule is likely the hardest part! The focus of a content marketing calendar allows you to schedule your strategy and to take advantage of profitable times throughout the year—which make your marketing efforts both timely and effective. To prepare a marketing calendar for your real estate business gives you time to produce quality online content in advance and measure your objectives for the upcoming months. How you can benefit: Keep consistency- Your marketing message should be communicated consistently among all social networks despite the time of promotion. Whether you have a campaign launching in February and one in December, you want to ensure consistency across Facebook and Twitter throughout the year. Accountability- Any content that is distributed online should be marked on the calendar. The social media calendar may… Continue reading →
Why You Should Outsource Your Social Media
01/19/12
Not every real estate agent has time to manage multiple social media accounts. When you research ways to improve your real estate business, you are likely to come across posts that make their case to invest time in using Facebook, Twitter, YouTube, LinkedIn, and now Pinterest! On top of that, you’re required to write posts for your blog on a weekly or monthly basis, depending on how you set it up. Luckily, outsourcing your social media tasks to social media management companies like Goodfellow Creative can help you with that. As social marketing continues to grow, agents should consider outsourcing most of their social media for several reasons. 1. Not enough time-It’s not that social media is difficult. Most realtors are beginning to embrace it, but most struggle with flexibility of their schedule to include social media. By the time you identify your goals and a strategy, you will realize… Continue reading →
2012: What’s In Store For Goodfellow Real Estate Coaching and Social Media?
01/03/12
Let’s face it–When we talk about marketing, it’s hard not to hear the words ‘social media’ thrown in around there and opposite of what some have said: social media is here to stay. The dynamics of communication has shifted entirely from one-way communication to two-way creating a conversation, increasing engagement, and a strong use of digital media. As we saw the emergence of new and revised online social platforms such as Google+ and Facebook’s Timeline last year, 2012 will be about creating more content to retain the connections we’ve already fostered online. Yesterday, Goodfellow Real Estate Coaching‘s Marketing team came together for our first meeting of the year to brainstorm ideas on how we can better integrate social media into our marketing mix and to help amplify our message to create increased brand awareness. By the end of it, we thought about 3 areas we would like to focus on with social media this year: optimized sharing, increased traffic to YouTube channel, and deliver quality customer service.
10 Up-To-Date Facebook and Twitter Stats You Need To Know
11/18/11
As social media stats are constantly updated, we compiled a list of 10 new and updated tidbits related to our favourite social networks: Facebook and Twitter. Are you shocked by any of these facts? Let us know in the comments below! So here we go:
5 Ways Social Media Will Work For Your Business
11/04/11
By: Freya Ledda, Community Manager, Goodfellow Companies
The idea of social media is simple: Applying new, digital technology to reach, communicate, and connect with mass audiences. However, the concept is much more elaborate and from a business stance point, building valuable relationships is what social media is all about. There is no one-size-fits-all strategy, so establishing clear objectives will demonstrate how social media will work for you. Social media has branches, too. In order for it to operate in your real estate business, several functions need to be connected to leverage the tools and allow for effective communication. Here are some ideas on how you can utilize social media properly and why hire a social media manager:
How to Festively Build Team Spirit in the Workplace
10/31/11
There will always be holidays, and whether you like them or not—some of your coworkers seriously do. Getting into festive mode can be difficult to accomplish when you have so many other deadlines to meet; but sometimes it’s worth the effort to create community with your coworkers and to post fun, lively photos that will add content to your company’s online social channels, like Facebook and Twitter. Today is Halloween and some of us came into the office wearing our Halloween costume. We thought it would be another great opportunity to show our creativity and to build some team spirit in the office. Here are three ways you and your team can foster a rocking working environment around a holiday:
5 Ways Real Estate Professionals Should Use Twitter
10/05/11
By: Freya Ledda, Community Manager, CKG International It can be extremely annoying for users to click on a realtor’s Twitter profile page and all they see are property listings. There’s one major drawback to this: Where’s the engagement? Twitter is a platform to facilitate communication and conversation, not to solely promote your listings. I definitely agree that Twitter should be used to attract buyer’s to your listings, however, that’s just one element to the Twitter strategy. There are 5 ways realtors should use Twitter: Branding- To develop a personal brand through Twitter is simple. Show off your background with something that says what you are. You can position yourself as an expert by providing advice and insight for your followers but be careful, whatever you say can have a positive or negative impact on your brand. You are what you tweet! Networking- Many marketers use Twitter to build relationships with… Continue reading →
How To Effectively Use Digital Mind Maps for your Real Estate Business
09/23/11
By: Freya Ledda, Community Manager One of the first important steps in running your real estate business is to outline your vision. I mean, by all means go ahead and write every single thing down right away– but it could turn out messy and simply a futile attempt. So, somewhere in your head you have multiple thoughts, and when it’s really difficult to actually just write it down in words, there’s always mind-mapping– A perfectly great tool to brainstorm and essentially, ‘map your mind’ in a diagram-like way. Mind-maps help you visualize the execution of your long-term plans. The execution strategy can be defined as the resources you will need and the direction you will take to produce the end result. You can use your mind map to represent the main ideas for your business plan or to represent the tasks that need to be done. The foundation of a… Continue reading →
